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goals.
Busy Family Man
Middle Aged Man Fist Bumping Nephew during graduation speech while playing golf
Socio-economic status: Upper middle class, disposable income
Family status: Coupled or separated with at least one child
Education: College degree, possibly post-grad degree
Job: Experienced professional, likely a manager or executive
Lives: In the suburbs
Tech-savvy: Medium to high level of tech competence
High Performance Mom
New Mom Cheersing Friends at Brunch
Socio-economic status: Upper middle class, disposable income
Family status: Coupled or separated with at least one child
Education: College degree, possibly post-grad degree
Job: Stay at home mom, side hustle or professional full-time gig
Lives: In the suburbs
Tech-savvy: Medium to high level of tech competence
Stay connected anytime, anywhere
Kindreds, "stay connected anytime, anywhere" has become an essential concept in modern society, as people rely more and more on communication technologies to stay connected to their networks, access information, and get things done.
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Efficiency Adult
Busy man hugging his brother during niece birthday party
Socio-economic status: Upper class, disposable income
Family status: Coupled or single, no children
Education: College degree, possibly post-grad degree
Job: Likely has his own company
Lives: City or suburbs
Tech-savvy: High level of tech competence
Tech Grandparent
Grandma kissing granddaughter on the cheek as she wins a track meet
Socio-economic status: Upper class, disposable income Family status: Married, Grandchildren, likely Female Education: College degree, possibly post-grad degree Job: Retired Lives: Suburbs Tech-savvy: Likes technology
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